Parents Club Switzerland launches national campaign
Pro Juventute's Swiss Parents' Club has launched a national campaign for the start of the school year. The campaign aims to let parents know that they are not alone in their concerns.
Starting kindergarten and school marks the beginning of a new era for families. The Swiss Parents' Club's back-to-school campaign focuses on this transitional phase and aims to make parents aware that they are not alone with their questions and concerns and can ask for support. "With our campaign, we show parents where they can find this support - and that they are not alone with their concerns," says Yvonne Morant, advisor at Eltern Club Schweiz. Parents, especially mothers, often feel they have to do everything on their own.
The nationwide campaign is being conducted with advertisements as well as online and via Facebook and Twitter.
