TBWA\Zurich brings Aperol Spritz on everyone's lips
Just in time for the nice weather, Campari Switzerland and TBWA\ Zurich are bringing the summer drink Aperol Spritz back on everyone's lips. The campaign was launched with spots in open-air cinemas, followed by posters and advertisements throughout Switzerland.
Thanks to the possibility of widening the subjects as desired, it was also possible to flexibly design extreme horizontal formats, as well as double and triple occupancies. In addition to the flagship drink "Aperol Spritz", which is prominently featured here, the current campaign also aims to increase the popularity of the Aperol brand.
And for those who still do not know how to mix an Aperol Spritz, in the Cinema spot as well as on complementary POS materials also explained at the same time the preparation.
Responsible Campari Switzerland: Sibylle Rauber, Pierina Maibach. Responsible TBWA\: Frederick Rossmann, Johannes Dörig, Samuel Wicki, Cla Campell (Creation), Matthias Kiess, Edith Swiezy, Eunike Pilz-Heil (Customer Service), Christina Buergin, Agnes Meier (Art Buying/Production).
