Research against suffering and compassion
In a new commercial for Interpharma and Vips, Wirz Werbung focuses on the relatives of seriously ill patients.
Shared suffering is not necessarily half suffering: when someone close to us is seriously ill, it can also make us ill. However, family, friends and relatives of the seriously ill are often forgotten in the concern for the sick person. The new commercial produced by Wirz Werbung for Interpharma, the association of research-based pharmaceutical companies in Switzerland, and Vips, the association of pharmaceutical companies in Switzerland, focuses the camera on some of these forgotten people: Wife, daughter and son. Without words, carried only by music, the viewer witnesses scenes of grief and despair surrounding a sick person and - if he or she does not lose all empathy - is transformed from viewer to sympathizer within seconds.
Medicines relieve pain. With effective medication, even serious illnesses such as diabetes can be brought under control. As a result, patients can often live an almost normal life - and so can their relatives. However, effective medicines can only be bought if pharmaceutical companies carry out targeted research. Companies like those that are members of the Interpharma and Vips associations.
And that's exactly what the touching commercial wants to tell us: "A serious illness doesn't affect us alone. That's why we do research," says the fade-in at the end. Pharmaceutical research therefore not only serves sick people, but also focuses on those who deal with the sick. Who could question its usefulness?
Anne-Friederike Wilhelm
> To the spot
Medicines relieve pain. With effective medication, even serious illnesses such as diabetes can be brought under control. As a result, patients can often live an almost normal life - and so can their relatives. However, effective medicines can only be bought if pharmaceutical companies carry out targeted research. Companies like those that are members of the Interpharma and Vips associations.
And that's exactly what the touching commercial wants to tell us: "A serious illness doesn't affect us alone. That's why we do research," says the fade-in at the end. Pharmaceutical research therefore not only serves sick people, but also focuses on those who deal with the sick. Who could question its usefulness?
Anne-Friederike Wilhelm
> To the spot
