RTR: Euro RSCG Zurich turns a news story into a story
Since the beginning of the year, SRG subsidiary Radiotelevisiun Svizra Rumantscha has been positioning itself as Graubünden’s media storyteller. As part of this rebranding, Euro RSCG Zurich has created a new cinema ad for RTR using minimal resources.
The 30-second program tells the story of the regionally much-discussed news about the brown bear M13, which collided with an RhB locomotive a few weeks ago, as a gripping story with a crazy causal chain. Because behind every news story there is a story, which is carefully researched and vividly illustrated by the RTR journalists.
The new spot will be on air throughout Graubünden from September.
Responsible at RTR: Mariano Tschuor (Director), Maurus Dosch (Commercial Director), Esther Bigliel (Communications and Marketing). Responsible at Euro RSCG Zurich: Alexander Holtz (CD), Ivan Madeo (concept/text), Philipp Lengyel (art direction), Remo Rudolf (graphics), Cara-Anne Specker (art buying), Christina Mayer (strategy), Marcel Mägerle, Niklaus Huwyler (consulting), Frank Bodin (overall responsibility). Kompost Film (film production), RTR/Jingle-Jungle (sound studios).
