Erdmannpeisker: Campaign for Rivella realized
Following the slogan "Athletes drink Rivella", the Biel agency Erdmannpeisker puts Mr. and Mrs. Swiss in the limelight and makes Rivella the official thirst quencher of Switzerland.
In various TV spots, on posters and on the Internet, Erdmannpeisker stages all facets of an active Switzerland. However, the focus is not on professional athletes, but on the sporting, fun-loving population. The joy of life shown is underlined by the new key sound "Rivella ahh", which was already launched and staged during the Olympic Games on Swiss television with short sponsoring billboards.
In order to authentically stage the numerous Rivella activities of the campaign, all models and actors were sought and found in a public casting via Facebook, according to a statement. Over 500 Swiss men and women - mostly amateurs - responded to the call. The shooting of the high diving scene was broadcast live on Facebook for the 20,000 Rivella fans. The new campaign can be seen throughout Switzerland from the end of August.
Responsible at Rivella: Cornelia Marending (Marketing Manager), Beatrix Grosso (Senior Brand Manager Rivella), Susanne Hohler (Product Manager Rivella). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Weisser, Patrick Fawer, Daniel Hesse (AD), Sybille Erdmann, Selina Helbling, Rainer Neusius (consulting), Daniel Kunz (making-of). Responsible for film production: Markenfilm Schweiz, Heinrich Reinacher and Natascha Meislitzer (production), Benjamin Brettschneider (direction), Michael Krautter (camera), Oliver Neis (direction E-Boards). Responsible photo shoot: Kurt Stallaert (photographer), Magic (image processing). Responsible for media planning:OMD Lake, Zurich
