Ueli Bleuler/Continue: New Wing Tsung subject
As part of the national branding campaign featuring the Kung Fu skeleton, Ueli Bleuler has developed another theme in collaboration with Continue for Wing Tsun Schools Switzerland: The Brain Fist.
For the first time, the advertisement shows the skeleton from very close up - with a deep insight into the skull: the brain becomes a clenched fist. This is exactly how self-defense works, according to a press release. Those who know how to defend themselves gain self-confidence and prevent confrontations simply by acting confidently. The "Defense begins in the mind" motif can currently be seen on posters and flyers throughout Switzerland.
Responsible at Wing Tsun Schools Switzerland: Regula Schembri.
Responsible for creation: Ueli Bleuler (music/text/concept). Responsible at Continue: Frank Bernhardt and Matthias Pauwels (direction/concept).
