Valora: Kiosk to become an entertainment center
Kiosks are set to become entertainment hubs—with screens for virtual news or digital classified ads. Social media is the trend that Valora, the parent company of the kiosk chain, is banking on.
According to the Sonntagszeitung newspaper, the Muttenz-based company is launching a "kiosk of the future". A test store is to be opened this winter. Valora's top management will make a final decision on how, when and where in the next few days.
According to the Sonntagspublikation, the following ideas are being tested: News and classified ads on screens are intended to turn the kiosk into a meeting point and attract customers. For example, customers will be able to leave messages for friends via Twitter, look for new tenants on the kiosk screens or advertise cars for sale. Or chat with friends who are at another kiosk. Customers will also be able to test new products for free in exchange for personal data, and they will be able to rate newspapers or magazines online. These ideas come from the consumers themselves - they have provided them via the innovation platform Atizo.com.
