Brain2: Collect glasses with Esso
For Esso's new loyalty program, the agency Brain2 has launched a campaign designed to encourage customers to collect points.
The core of the idea is the affection and love of collecting, the agency writes in a press release. Esso customers can use loyalty points to buy glasses at a discount. The program was developed by TCC in Zug. The campaign will be used on posters and at the POS.
Responsible at Esso: Alexander Klose, Alejandro Schmid. Responsible at TCC: Max Widmer, Angela Ciccone. Responsible at Brain2: Oliver Kindhauser, Piotr Müller, Alf Dietrich.
