20 Minutes Friday with new layout
20 Minuten Friday is maturing and now features a new design. The magazine has a calmer, more streamlined look, and there’s also a change in the paper used: Going forward, the magazine will be published without a coated cover.
Since the launch of 20 Minuten Friday four years ago, the magazine has steadily gained readers in its core target group of women aged 14 to 24. It has also positioned itself ideally among young women, according to a press release from 20 Minuten. In order to be able to continue to grow and to entertain the new readers as young adults on a weekly basis, 20 Minuten Friday now has a new layout and a more mature look.
The magazine is now also aimed at women aged between 25 and 34. The previous core target group of 14 to 24-year-olds and the directly adjacent group of 25 to 34-year-olds have many things in common and are interested in many similar topics, the press release explains further. In order to attract female readers aged 25 and over, 20 Minuten Friday is now focusing more on the topics of nutrition, wellness, sport, travel, living, careers and society in addition to people and news stories. These topics will be regularly integrated into the existing sections. In addition, one of these topics will be addressed in greater depth in each issue as a new section.
