Sharing in the success
Contexta continues to refine the image of Vaudoise Insurance. Once again, the focus is on customer proximity.
In spring, Vaudoise Insurance launched a new image campaign as part of its communication offensive. The aim: to show that no other insurance company is closer to its customers. "I am Vaudoise" was the central statement with which various customers declared their loyalty to their insurance company. Now the Bern-based advertising agency responsible, Contexta, is following up with a TV commercial.
Once again, Vaudoise's proximity to its customers is being showcased. This time, the focus is on the cooperative roots. The current TV commercial draws attention to the fact that the insurance company is giving its loyal customers a 15 percent reduction in premiums in 2012 thanks to a good financial year. The spot focuses on those who win - the policyholders themselves. "Being Vaudoise means benefiting from the success of your insurance." The commercial was designed as a cost-effective collage of the staged image commercials and accompanied by a voice-over. This should not only ensure a high level of brand recognition, but also "30 seconds of great cooperative emotional cinema", according to the advertisers. imp
