Ruf Lanz: Campaign for Autism Forum Switzerland
Autism Forum Switzerland has commissioned the agency Ruf Lanz to launch an awareness campaign highlighting the various facets of autism.
Only a few people in Switzerland are really familiar with autism, writes Ruf Lanz in a press release. Accordingly, little understanding or support is given to those affected and their environment by the population. All people with autism have impairments in social behavior in common: for example, difficulties in making contact with other people, looking them in the eye and talking to them.
According to the press release, the first phase of the campaign shows that for people with autism, even everyday activities such as "going to the hairdresser," "buying an apple," "asking for directions" or "looking someone in the eye" are a difficult test. That is why lovingly designed diplomas, certificates and certificates are issued for these and other supposedly simple activities.
From July 19, a total of seven subjects will appear full-page in numerous major Swiss newspapers and magazines. In addition, the subjects will be used on F200 backlit posters at bus stops as well as on 10'000 postcards and in online applications.
Responsible at Autismus Forum Schweiz: Nicole Ulrich (President), Thomas Girsberger, MD (Vice President), Thomas Ulrich, MD, Edith Hörler, Nikola Bellofatto (Board Members). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Maren Beck (text), Isabelle Hauser (AD), Dave Schellenberg (graphics), Sabrina Luck (consulting). Lithograph: NC. Printing posters: Setaprint. Printing postcards: Heer Printing.
