Products/News: The Big Bang® in the advertising sky
With the coupon publication Big Bang®, Valecom AG has developed an innovative tool for sales-oriented communication and is thus ushering in a new era for bargain hunters. Take advantage of the attractive launch offer and book four placements for the price of two by March 31.
In recent years, buying behavior has changed fundamentally, and bargain hunting has become a true popular sport, regardless of any social class. Valecom AG is picking up on this trend and launching Big Bang, a pure coupon publication on the Swiss market. Consumers will find a wide range of attractive offers in it. This makes Big Bang the ideal platform for selling large quantities of a branded article or service in a short time.
Ineffective "stop advertising" stickers
Big Bang is deliberately enclosed with various daily newspapers. "Stop advertising" stickers on mailboxes are thus ineffective, and the coupon publication actually reaches the desired target group. Big Bang is sure to make its way to the bargain hunter, and in combination with a MemoStick® on the front page of the daily newspaper, no reader can miss Big Bang anymore.
From the point of view of René Luchsinger, Delegate of the Board of Directors of Valecom AG, Big Bang helps sales to solve sales and turnover problems. Especially for fast moving consumer goods (FMCG) as well as food and near-food products, Big Bang offers opportunities to significantly increase sales. New opportunities are also opening up for tourism, shopping centers and outlets to directly address bargain hunters.
Starting signal in economic area 43
Valecom AG is launching Big Bang in economic area 43, which is home to around one million consumers over the age of 15. At 56,500 francs, the average household income is one of the highest in Switzerland. The coupon publication always appears at the end of the month - in time for payday. Big Bang is enclosed with the respective newspapers. An initial print run of around 450,000 copies is planned. René Luchsinger emphasizes that the distribution area of Big Bang will be continuously expanded and that there is potential for an international roll-out.
Big Bang is designed in four colors throughout and the page count is adjusted to the booking situation. With its attractive price-performance ratio, Big Bang offers companies even with small budgets the opportunity to go on the offensive in terms of advertising. A barcode on each individual coupon makes advertising in Big Bang measurable. Based on the response, it is possible to track exactly how the advertising affects sales. In the future, consumers will also be able to download the coupons from the Big Bang print edition conveniently from the Internet.
In future, advertisers will be able to design, plan and book their individual big bang campaign in just three steps at www.sparheftli.ch. The launch offer "4 for 2" is valid until March 31, 2010. Take advantage of this attractive offer, the beginning of April is too late!
Valecom Ltd
Industriestrasse 1, CH-8430 Hinwil
Phone + 41 44 938 78 78, Fax +41 44 938 70 70
[email protected] www.valecom.com
Ineffective "stop advertising" stickers
Big Bang is deliberately enclosed with various daily newspapers. "Stop advertising" stickers on mailboxes are thus ineffective, and the coupon publication actually reaches the desired target group. Big Bang is sure to make its way to the bargain hunter, and in combination with a MemoStick® on the front page of the daily newspaper, no reader can miss Big Bang anymore.
From the point of view of René Luchsinger, Delegate of the Board of Directors of Valecom AG, Big Bang helps sales to solve sales and turnover problems. Especially for fast moving consumer goods (FMCG) as well as food and near-food products, Big Bang offers opportunities to significantly increase sales. New opportunities are also opening up for tourism, shopping centers and outlets to directly address bargain hunters.
Starting signal in economic area 43
Valecom AG is launching Big Bang in economic area 43, which is home to around one million consumers over the age of 15. At 56,500 francs, the average household income is one of the highest in Switzerland. The coupon publication always appears at the end of the month - in time for payday. Big Bang is enclosed with the respective newspapers. An initial print run of around 450,000 copies is planned. René Luchsinger emphasizes that the distribution area of Big Bang will be continuously expanded and that there is potential for an international roll-out.
Big Bang is designed in four colors throughout and the page count is adjusted to the booking situation. With its attractive price-performance ratio, Big Bang offers companies even with small budgets the opportunity to go on the offensive in terms of advertising. A barcode on each individual coupon makes advertising in Big Bang measurable. Based on the response, it is possible to track exactly how the advertising affects sales. In the future, consumers will also be able to download the coupons from the Big Bang print edition conveniently from the Internet.
In future, advertisers will be able to design, plan and book their individual big bang campaign in just three steps at www.sparheftli.ch. The launch offer "4 for 2" is valid until March 31, 2010. Take advantage of this attractive offer, the beginning of April is too late!
Valecom Ltd
Industriestrasse 1, CH-8430 Hinwil
Phone + 41 44 938 78 78, Fax +41 44 938 70 70
[email protected] www.valecom.com
