Wemf: Significant decline in advertising volume
The volume of advertising in the Swiss press fell significantly in June. Compared to the same month last year, advertising sales declined by 6.1 percent to CHF 122.1 million.
In total, the titles participating in the advertising statistics reported CHF 122.1 million in advertising revenues, as announced by Wemf on Wednesday. This represents a decrease of 6.1 percent compared to June 2011. Of the 122.1 million francs, job ads accounted for 12.1 million francs (-12.4 percent). Real estate ads (4.7 million Swiss francs) were down 0.9 percent from June 2011, and commercial/other ads (96.2 million Swiss francs) were down 7.8 percent. Brochure inserts (9.2 million Swiss francs) recorded an increase of 29.0 percent.
