Subtlety: "Protection from passive smoking" campaign
As reported by «10vor10,» the Feinheit agency is responsible for the national referendum campaign against secondhand smoke. The program featured the newly printed poster «Secondhand Smoke Is Harmful,» which Art Director Boris Périsset and his team designed.
To maximize readability, Feinheit relied on a highly reduced typographic solution, according to a statement. The black box underlines the urgency of the message and is intended to be reminiscent of the warning label on cigarette packs. Even the hurried viewer should see at first glance that the vote is about "smoking" and "health," the agency adds.
The campaign was commissioned by the Swiss Lung League. The "Protection from Passive Smoking" initiative will be voted on September 23, 2012. It aims to ban involuntary smoking in the workplace and in publicly accessible areas.
