Nose: Corporate design realized for Abegglen
The Nose agency is helping the management consulting firm Abegglen develop a new brand identity.
Nose has supported Abegglen in sharpening its profile and translating its vision into its own image, as detailed in a press release. The central element is Abegglen's promise: "Arrive!"
Together with the name "Abegglen", this promise becomes the defining content and stylistic element of the new corporate identity. The other elements of Abegglen's restrained corporate design are limited to the color change between blue, gray and white and the system fonts Georgia and Calibri.
