Serranetga flies the kite for Swisscom
To promote Swisscom’s five new Natel Infinity plans, Serrenetga launched a below-the-line campaign. The package includes landing pages, mobile pages, and target-audience-specific email newsletters and text messages.
At the heart of the concept developed by Serranetga is a symbol of freedom, speed and flexibility: the flying dragon, according to a statement from the agency. Each subscription was assigned a flying kite corresponding to the data speed. The flying kites are also used in the Speed Check created especially for this campaign. This tool is intended to illustrate the speeds of the various subscriptions.
Responsible at Swisscom: Isabel Abegglen (Marketing Manager), Simone In Albon (Sales Communication). Responsible at Serranetga: Maurizio Rugghia (overall responsibility), Tino Elsener (consulting management), Samuel Textor, Pascal Deville (CD), Frank Engelhaupt, Thomas Blumer (text), Philippe Lehmann, Gabriel Tenger (screen design), Erwan Eydt, Diego Dirren (programming), Ansichtssache (retouch).
