Rembrand: New CD realized for Eastern Switzerland
The St. Gallen-based agency Rembrand developed the corporate design for the joint marketing platform of the cantons of St. Gallen, Thurgau, Appenzell Ausserrhoden, and Appenzell Innerrhoden.
In order to better market the locational advantages of Eastern Switzerland internationally, the cantons of St. Gallen, Thurgau, Appenzell Ausserrhoden and Appenzell Innerrhoden have been working together since the beginning of 2012 as the St. Gallen Lake Constance Area (SGBA), as the agency writes in a press release. Rembrand has realized the visual appearance for this. The claim "more for less" was developed as the central brand message. It is condensed into concrete arguments for the SGBA, for example with "120% Switzerland at 80% of the cost".
Responsible at St. Gallen Bodensee Area: Project group. Responsible at Rembrand: Andreas Felder (concept, consulting), Jörg Stöckigt (Senior AD), Krizia Frei and Karin Brunner (graphics), Vanessa Niederer (composings). Website realization: Namics, Andreas Gerig (Senior Project Manager).
