HDK: Full commitment for Geneva private bank
HDK has launched a branding campaign for the Zurich branch of the Geneva-based private bank Reyl & Cie. The Le Mans race stands for one thing above all else: total commitment.
If you want to reach the finish line after 24 hours, you cannot afford to compromise on your commitment. According to the agency, the Reyl Group, which is based in Geneva and has branches in Zurich, Paris, Luxembourg, Singapore and Hong Kong, is also committed to this unconditional dedication to its clients. It cultivates a somewhat different kind of banking based on commitment, fairness and innovation.
The advertising campaign realized by HDK for German-speaking Switzerland focuses on the private bank's commitment - "around the clock", so to speak - with three consecutive image subjects that will be launched in June and July 2012. The campaign literally starts with a shot of the Le Mans starting procedure introduced in 1925, in which the drivers had to sprint across the track to their cars. The following subjects take up further aspects of the Swiss Reyl Group.
Responsible at Reyl & Cie Zurich: Thomas H. Dürmüller (Chief Executive Officer Zurich), Renate Waldner (Deputy Director). Responsible at HDK: Thomas Hauser (strategy), Romana Hauser-Bonelli (text/concept), Raphael Baumann (creative direction), Rachel Wicki (consulting).
