Serranetga launches keyword-based display advertising

This means that advertising banners can now be assigned to the desired environments via keywords and delivered in real time via real-time bidding (RTB), as Serranetga writes in a statement on Tuesday. Advertisers who already run search engine advertising have the option of using the relevant keywords one-to-one for display advertising.

And this is how the new form of advertising works: A crawler searches all websites that can be accessed via RTB for the corresponding keywords. If the consumer reads an online article with the desired keyword, the advertising medium is immediately purchased via RTB - the auction-based purchase of online advertising space in real time - and displayed directly.