Neutral realized continuation of Bally Love
Neutral has designed a new campaign for Bally. As a follow-up to the Bally Love #1 capsule collection featuring Philippe Decrauzat, Neutral has brought New York-based Schaffhausen artist Olaf Breuning on board with Bally.
The result is a collection of shoes, bags and accessories that Breuning counterpoints with colorized bodies. The Bally Love #2 collection was launched at Art Basel Miami Beach in December 2011, and the artifacts have been in select Bally flagship stores since April, the agency said in a statement Friday. The Breuning influence continues, with sculptural window displays representing his inimitable dilettantism.
Responsible at Bally: Victoria Hennessy (Marketing Director), Francesca Nicol (Event Manager), Silvia Pavan (PR). Responsible at Neutral: Michelle Nicol, Rudolph Schürmann (overall responsibility), Peter von Ah (art direction), Pascal Hurschler, Sandra Oehy (consulting).
Olaf Breuning
