Last but not least: Fit as a fiddle with Erdinger
Beer and sports—how do they go together? Very well, at least according to the brewers at Erdinger Alkoholfrei. Together with Ryffell Running and Kuoni, they’re looking for a runner with no marathon experience for their «Run of Your Life» campaign—someone they’ll train and send to the famous New York City Marathon.
But why is a beer brand launching such a campaign? The company provides the answer right away: Erdinger Alkoholfrei is isotonic, rich in vitamins and low in calories. These three properties would make the beer an ideal fitness drink for endurance athletes. The brewers even had Professor Anton Piendl from the University of Weihenstephan confirm that their drink is a real fitness booster. Participants for the casting are now being sought online. After the casting event in mid-March, the winner will be meticulously prepared for the 42-kilometer run in November with a personal training session with the team of Olympic silver medalist Markus Ryffel. Let's go, drink Erdinger and get fit.
