Frontwork designs new competence center for shopper marketing
The new center of excellence for shopper marketing is located in Cham and is called «Shopper Marketing Insight.» On behalf of Shop Promo, Frontwork created the visual design for the 200-square-meter shopping world.
This is intended to demonstrate the impact of measures at the point of sale and transfer promotional knowledge. In the new competence center, real products, furniture and murals merge into a real-looking shopping environment, according to the agency. The illustration project was completed in record time: From consulting and project planning to the photo shoot and image processing through to production, assembly and installation.
