Serranetga: Live banner campaign for Eny Finance
To promote Eny Finance's products and services, Serranetga launched a banner campaign as part of the 2012 European Championship stock market game, which provided live commentary on the games.
Serranetga's copywriters followed the European Championship matches live and simultaneously reformulated the Eny Finance banners every few seconds. The live banners were specifically placed in the IPTV environment during the European Championships. The results of the campaign are impressive, the agency writes in a press release. The click rate of the banners doubled during the games.
Bonart Kerimi (Head of Marketing Communications). Responsible at Serranetga: Maurizio Rugghia (overall responsibility), Samuel Textor, Pascal Deville (creative direction), Thomas Blumer (text), Philippe Lehmann (screen design), Tino Elsener (project coordination), Christos Margaris, Diego Dirren (programming).
