APG|SGA presents billposting concept for the city of Lucerne
APG|SGA has presented its new billboard concept for the city of Lucerne. Under this plan, the total billboard space will be reduced to approximately 1,300 m².
The project is scheduled for completion in the first half of 2012. The main criterion for the redesign was "quality before quantity," as APG|SGA writes in a statement on Thursday. In concrete terms, this means that new poster sites will only be built at well-frequented locations and in prime sites. The new substrate meets the requirements of poster sites that integrate well into the cityscape. It meets the highest requirements and is elegant and timelessly classic. Existing second- or third-tier billboards will gradually disappear from the public image.
Posters in harmony with public space
With the billposting concept, a way had been found to reconcile private economic interests with public interests. The city of Lucerne receives financial compensation from APG|SGA for billposting, i.e. the use of public space. The billposting concept recognizes posters as a formative component for the cityscape, which bear witness to a lively economy, APG|SGA continues in its statement. At the same time, however, it also takes into account the criteria of local image design and thus does justice to the various building zones and the specific situations. Against this background, the locations for advertising sites were surveyed and evaluated in numerous inspections throughout the city.
The overall concept was developed in cooperation with the Lucerne administration and APG|SGA. In the approval process, constructional implementation on site could begin in the fall of 2010.
