Valencia Communication: Dermaplus now also works digitally against Bibeli
Valencia Kommunikation has developed an online contest for Dermaplus that includes a photo configurator. Anyone whose photo impresses the community will receive a free package of Dermaplus.
Dermaplus is a nutritional supplement designed for teenagers with blemished skin. To promote the product, Valencia Kommunikation has created an online contest with Facebook connection. Under the motto "Keep the Face - hide your bibles for the last time," participants can upload their own portrait photos and "hide" blemished skin areas with fun accessories in a configurator. The photos can then be published in the program's "Crazy Gallery" and rated by the Dermaplus community. Those who collect 25 stars with their picture will receive a winning code for a free pack of Dermaplus.
Valencia was responsible for the project from concept to design to web programming including Facebook implementation. "Keep the Face" is currently running on Dermaplus.ch and on Facebook.com/dermaplus.
Responsible at Dermaplus: Ursula Heitz-Fankhauser (Product Manager). Responsible at Valencia Communication: Diana Aberkane (Consulting), Simone Pérez-Fluri (Creative Direction), Béatrice Ketterlin (Art Direction), Sebastian Refardt (Text), Philipp Heitz (Digital Media Direction), Marc Bissegger (Web Programming), Jessica Vonmoos (Graphics).
