Maxomedia: Campaign created for Mobilbonus
Maxomedia created a campaign for Mobilbonus.ch. It features twenty different user portraits, each composed of a mosaic of countless user photos.
The subjects are shown on posters, advertisements in commuter newspapers, banners, ePanels, eBoards and POS screens throughout Switzerland. In the run-up to the campaign, over 4,000 members took part and gave the platform a face with their image.
The campaign will continue throughout the year with additional elements such as an online game and a book of member subscription stories.
Responsible at Mobilbonus: Colette Manella (Project Manager Customer Loyalty), Ariane Müller (Manager Customer Loyalty). Responsible at Maxomedia: Katrin Walther (Consulting), Joshua Herzog (Project Management), René Schwarz (Head of Consulting), Reto Schild (CD), Thomas Kägi (AD), Claudia Eggimann, Flurina Schuler, Nihad Nassupovic, Patrick Lauterburg (Graphics, Animation, Screendesign), Urs Ander (Texting), Bernhard Herzig (Head of Digital),Frank Salathé (Conception Digital), Oliver Schürch (Frontend), Patrick Bögli (Backend ), Michael Moser (Content).
