Wirz wins overall PKZ Group contract
Following a competitive pitch, PKZ Burger-Kehl & Co. has selected Wirz as its new lead agency for all its brands.
These include PKZ, Feldpausch, Blue Dog, Burger, Paul Kehl and the new fashion online store Thelook.com. "Wirz was able to convince us with its broad range of services and its integrated approach, which ranged from pointed strategic insights into the market and our brands to stimulating ideas also from the digital world," says Ph. Oliver Burger, commenting on the decision in favor of the agency from Zurich's Uetlibergstrasse.
This is not the first time PKZ has chosen Wirz, as the agency already worked for the Swiss fashion company in the 1950s and 1970s. The first results of the renewed collaboration, with many elements in the on and offline areas, will be on display from the middle of the year.
