Saatchi & Saatchi: 4G mobile network advertised by Swisscom
Swisscom is upgrading its existing 3G mobile network with 4G technology. Saatchi & Saatchi created the launch campaign for this initiative.
The 4G pilot project has been running in seven tourist regions and eleven Swisscom stores since December 2011, as the agency writes in a press release. From the end of 201, Swisscom will also be offering the 4G network in twelve cities. The company will start the nationwide rollout next year.
Saatchi & Saatchi has sent Swisscom employees to the racetrack for the project. In the Letzigrund Stadium, the 4G symbol will be presented dynamically within the new Swisscom communication platform. The motif will be launched in the national press and also in Swisscom stores.
Responsible at Saatchi & Saatchi: Petar Dakovic (Managing Director), Marlon Chng (Client Service Director), Sonia Ducu (Consultant), Jürg Aemmer (CD), Pascal Schaub (Strategy Director), Mark Stahel (Text/Concept), Sonja Gross (AD), Stefan Walter (Photo).
