Y&R Group: New subjects for ÖKK
The Y&R Group created new ad campaigns for the insurance company ÖKK, which were used in various advertising materials throughout 2009.
For example, in advertisements focusing on ÖKK's commitment to a safe way to school (Paranoia Schulwegitis) or the kindergarten ski week for kids (Nix Bremsitis), on four cover pages of the customer offer "ÖKK Club", which offers discounted leisure activities, on the posters and advertisements "Verunsicheritis", which responded to the bankruptcy of a competitor in Central Switzerland, as well as in various customer loyalty tools such as the Christmas card.
Responsible at ÖKK: Mario Theus (Market Private and Corporate Clients, Member of the Executive Board), Venanzi Vincenz (Head of Marketing Communications). Responsible at the Y&R Group: Dominik Oberwiler (CD/AD), Martin Stulz (text), Laurie Morard, Alexandra Rapeaud (graphics), Daniel Ganahl (illustration), Pablo Koerfer, Manuela Wettstein (consulting), Caspar Coppetti (overall responsibility).
Responsible at ÖKK: Mario Theus (Market Private and Corporate Clients, Member of the Executive Board), Venanzi Vincenz (Head of Marketing Communications). Responsible at the Y&R Group: Dominik Oberwiler (CD/AD), Martin Stulz (text), Laurie Morard, Alexandra Rapeaud (graphics), Daniel Ganahl (illustration), Pablo Koerfer, Manuela Wettstein (consulting), Caspar Coppetti (overall responsibility).
