Euro RSCG: Slogans created for Communicators
"Even the best PR needs advertising," is the motto of Frank Bodin, CEO of the advertising agency Euro RSCG Zurich/Geneva and board member of the communications agency Communicators. Communicators has put this motto into practice.
Since Monday, the Communicators logo has been emblazoned on large-format posters at various locations in Zurich and around the Federal Palace in Bern. The slogans come from the creative kitchen of Euro RSCG and are intended to stimulate discussion:
- The most effective advertising is not on posters.
- Politicians can also be popular.
- Make your message the message.
- In case your speaking time in the Federal Parliament is once again too short.
- Talk is silver, writing is gold.
- The best arguments for your arguments.
- We think about what others think about you.
The posters will be on display until the end of June, depending on the location.
Responsible at Euro RSCG: Frank Bodin (overall responsibility), Lukas Bossart (strategy and consulting), Axel Eckstein (CD), Florian Birkner (text) and Anne-Marie Pappas (graphics).
