Comqed/Metzgerlehner: PET Box Cup continued
The 2nd PET Box Cup kicks off on June 18: Now it’s time to improve the recycling rate in the important leisure sector as well. After all, PET boxes aren’t just prevalent during commutes—they’re also widely available for leisure activities.
And of course the empty PET bottle also belongs in one of the 50,000 PET boxes throughout Switzerland when doing sport, at open air events, at the swimming pool or when hiking, the agency said in a press release. This is exactly what the four new campaign subjects show. The yellow text box on the posters and advertisements for the Summer Cup also offers event tickets as a prize - to be won in the daily prize draw. The best PET box hunters in Switzerland will also be sought in media cooperations. And this time, too, everything serves just one purpose: to sharpen the selective perception of PET boxes among consumers.
> Comqed/Metzgerlehner: Campaign for PET Recycling Switzerland realized
Responsible at Comqed/Metzgerlehner, Erlenbach/ZH: Tomas Rozas (CD), Bettina Dührkoop (Strategy), Roman Steinacher (BGL), Anna-Lea Michael (Consulting), Philipp Stamm (AD), Mark Berger (Online), Ursula Trottmann (DTP), Mario Müller (Production). Image processing: Detail. Responsible at PET-Recycling Switzerland: Jean-Claude Würmli (Deputy Managing Director), Lukas Schumacher (Head of Marketing), Sabrina Wirz (Communications).
