Goal or own goal?

The Communicators agency had the slogan «The most effective advertising isn’t on billboards» printed—of all places—on a billboard. And they placed it right across from Goal AG for Advertising and PR, a company that specializes in billboard advertising.

The Goal-Getters take it in their stride and ask the Communicators a legitimate question - via photomontage. Incidentally, the slogan was penned by Frank Bodin > Euro RSCG: Slogans created for Communicators.

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Goal or own goal for the Communicators?

 

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