PR consultants found global network Infinite Latitude
The new global network of PR consultants, Infinite Latitude, brings together 26 corporate communications experts in China, Denmark, Germany, Ecuador, France, Greece, the United Kingdom, India, Italy, New Zealand, Poland, Portugal, Switzerland, and the United States. The partners in Switzerland are Pur PR in Lausanne and Karl F. Schneider PR-KFS in Schlieren.
The network offers clients access to strategic international communication. And it does so without the cost structures associated with traditional agency networks, according to a statement from the Swiss network partners. Each partner has at least 15 and up to 30 years of professional experience, often gained in management positions on the corporate side.
The service is primarily aimed at subsidiaries of major international corporations and medium-sized companies. According to the press release, the network offers them efficient access to communications professionals around the world. The brand name is intended to reflect the ability to deliver strategic public relations consistently across national borders: Infinite Latitude means "unlimited reach".
The initiative to found the network came from Ulrich Gartner, owner of the strategy consultancy Gartner Communications in Frankfurt am Main. "Medium-sized companies, but also subsidiaries of large holding companies, see an increasing need for international communication. However, the services offered by traditional network agencies are often too big for them," says Gartner. "At Infinite Latitude, they find proven, global expertise without having to pay for an extensive infrastructure."
The newest member of the organization is the Schlieren-based PR and communications agency PR-KFS, Karl F. Schneider. Founded in 1965, the PR and communications agency represents the network in German-speaking Switzerland. In French-speaking Switzerland, the network is represented by Pur PR in Lausanne.
