City of Zug continues to focus on social media - pilot project completed

This has been well received by the population, as the rapidly growing fan community on Facebook shows. Fans are constantly uploading pictures, posting tips, commenting on posts, taking part in competitions or simply liking what they like, according to a statement from the city of Zug. The test run with the new media has also paid off for Mayor Dolfi Müller: "Within a very short space of time, we have gained several thousand fans and have become one of the leading cities in Switzerland." Only the city of Baden has more Facebook fans than Zug. It is followed by the cities of Geneva, Lucerne and St. Gallen.

The integration of social media with the other communication channels already played an important role during the pilot project. "We added articles from the city magazine as photo reports on Facebook, posted media information and short city news items on Twitter and uploaded the first video clips on city topics to YouTube," says Michaela Eicher, Head of Communications at the City of Zug. Input from the public and politicians was also taken on board. Since the end of February, the Communications department has been tweeting live from the meetings of the Grand Municipal Council. And the city is working closely with the youth organization Radio Industrie to expand the video offerings on YouTube. Individual areas or major projects are also using the potential of new media: the Zug City Culture Office and the "Freiraum-Zug" project have their own sub-page on Facebook. The Zug Library will soon also be communicating on Facebook.