JWT/Fabrikant: The French Job is taken
About a month ago, JWT/Fabrikant made an offer to the web community: under the title "The French Job", they were looking for bloggers for Maurice Lacroix to report live on the freediving world record attempt by Swiss diver Sébastien Murat.
The social media project for the new Pontos diver's chronograph from Maurice Lacroix made big waves: After six weeks, the campaign achieved over 10 million page impressions, generated 1.5 million views on YouTube and activated over 5 million fans on Facebook, as the agency writes in a press release on Wednesday. In total, the campaign was viewed online for more than 25 million hours.
Now "The French Job" is entering its second phase: eight of the most popular job aspirants have been selected and flown to the south of France. They will report live from the French Job Villa on Murat's attempt to dive deeper than anyone before him without oxygen. The latest events and developments are continuously updated on The-french-job.com published. Over the next few days, Séb "The Sub" will make several attempts to break the record.
The agency took the response to the campaign as an opportunity to publish a practical blueprint for social media campaigns and thus offer all interested parties a blueprint of successful techniques, the press release continues. In seven simple steps, it shows what it takes to attract attention on Web 2.0 and achieve ambitious goals.
