The ADC Yearbook to pass on
On Tuesday evening, June 26, at 6:30 p.m., a very special ADC book launch will take place at the Zurich University of the Arts at Ausstellungsstrasse 60.
The yearbook of the Art Directors Club Switzerland brings together the outstanding Swiss advertising of the past year. The idea for the ADC Yearbook 2012 came from ADC guest juror Daniel Freitag, co-founder and creative director of the Freitag label. It was designed by Matthias Fürst and Diana Rossi from Spillmann Felser Leo Burnett.
Here's how it works: All ADC members are currently receiving the new ADC Yearbook. Not their personal one, however, but one for another member, which they comment on using the post-its provided. After all, commenting on colleagues' work is an advertiser's favorite hobby - and not always in a benevolent way.
In the new ADC yearbook, you can now indulge in this activity to excess: whether this work has already been done somewhere in the world, whether this headline could not have been formulated more succinctly and so on. It is a point of honor to bring the annotated book to the ADC book launch and present it personally to the recipient. And to receive the equally pointedly annotated copy for yourself.
Anyone interested in advertising who would also like to comment on the award-winning work should also attend the ADC vernissage. The ADC Yearbook 2012 is available until August 31 at a subscription price of 118 francs. After that it will cost 148 francs.
