WWF Magazine gets new dress
On June 14, 2012, WWF Magazine will be released with a new layout. The goal: a calmer design, better reader guidance, and alignment with WWF International’s new corporate identity.
With the relaunch, the WWF magazine is implementing the new CD guidelines of WWF International, as the organization writes in a press release on Monday. Fonts and graphics are now based on the specifications of the agency Arthur Steen Horne Adamson from London, which implemented the new WWF website for all country organizations. "There is still plenty of scope for individual design options," says Jan Schlink, Head of the Online & Print Department at WWF Switzerland. The new layout was designed by the Zurich-based graphic design office Raffinerie AG, which had also previously been responsible for the WWF magazine. The new layout is simple, chic and smart and impresses with improved reader guidance. "We will also be placing an even stronger focus on cross-media offerings in future," says Schlink.
Otherwise, the WWF magazine, which received extremely positive ratings in the reader survey, is relying on continuity, as it continues to say: Lisa Stadler is still responsible for editorial management and Corina Walther for production management and advertising acquisition.
