Wunderman: Digital tools for SMEs
Different industries, different requirements: To make Microsoft's solutions more appealing to Swiss SMEs, Wunderman created customized eDMs for architects, hoteliers and building contractors.
According to the agency's press release, recipients found Microsoft solutions embedded and enriching in their everyday work alongside the familiar tools. Office 365 is just as tangible as a jackhammer: with just a few clicks, users can test Microsoft's digital tools for free and convince themselves of their usefulness.
Responsible at Microsoft: Céline Kreyenbühl (Marketing Communications Manager Switzerland), Fredi Zohar (Online Marketing Manager, Switzerland). Responsible at Wunderman: Thomas Engeli (CD), Daniel Schranz (AD), Florian Tillmann, Kevin Bloch (text), Matteo Baschera, Sebastian Eppler (graphics), Robert Seidl (IT), Nicole Platel, Rabea Müller (consulting).

