Advertising agency: "Bet and make money" with Sporttip
Today, Friday, Europe is caught up in soccer fever. And many fans are adding some extra excitement to the action by placing sports bets. The current Swisslos campaign for Sporttip explains how simple the betting system is.
The Sporttip product in particular will be in the spotlight in 2012, as the European Football Championships and the Summer Olympics are two major events of the highest caliber. To publicize this, Swisslos has engaged the Zurich agency Werbeanstalt. The agency also wants to bring betting closer to the fans by means of a large-scale campaign.
Under the motto "Bet now and make money", the key visual shows a money clip that, for once, does not bundle banknotes but Sporttip gambling tickets. This motif is used for advertisements, public transport dispensers, Internet banners, e-mailing, an online game and POS material. The latter is used at all Lotto sales outlets in German-speaking Switzerland and Ticino.
In addition, the advertising agency has created a new, improved betting guide, which is available at all POS' and public transport dispensers and shows how easy betting is with Sporttip. The accompanying online game is also in line with the campaign: a virtual soccer player aims glowing pieces of coal at the London Olympic fire bowl. If the customer manages to light the fire, he wins a betting credit that he can use immediately - to "make coal" again. The main draw also offers attractive prizes, such as a trip to New York.
The campaign starts right on time for the start of the European Football Championship and will run for three weeks.
