Ringier: National entertainment channel planned
Der Schweizer Privatsender 3+ soll bald Konkurrenz erhalten: Ringier plant ein eigenes nationales TV-Programm mit Unterhaltungsshows, Serien und Fernsehfilmen.
Ringier intends to decide in the first half of 2011 whether and when the project will be implemented. The plan is for a program that would be broadcast both analogue and digitally. Large parts of the Group are involved, including Blick and the Zurich radio station Energy. 3+ shows that it is possible to operate a commercially successful entertainment channel in Switzerland, Marco Castellaneta, Managing Director of Ringier Entertainment, told the Sonntagszeitung. The timing is ideal, especially as SRG says it wants to focus more on public service and information offerings in future.
