Back from the construction of the Munggä

Even "Ewigi Liebi" can't last forever. Helmi Sigg has enjoyed his detour to the stage and now wants to do more advertising again. He started with a guerrilla novel.

The manuscript was "discovered in a rusty botanizing drum in the basement of 221b Baker Street after a major water damage. The manuscript was in the worst possible condition ... After several attempts, we succeeded in reconstructing the story almost completely". These are the words in the foreword to "The Giessbach Case". The previously unpublished story of Dr. John Watson, the fictional chronicler of Sherlock Holmes, has now come to a happy conclusion some 80 years after the death of Arthur Conan Doyle, the real-life creator of the father of all detectives. The case was scrutinized by Helmi Sigg. Not only exciting to read, but also quite stylish. After all, the London Sherlock Holmes Society bought 50 copies of the novella from "Verlag Agentur Sigg" for its collection. "Of course, that makes us a little proud, right from the very first book," says Helmi "Dr. John" Sigg. Helmi Sigg came up with the idea of the not quite flawless Holmes story when he and his wife Barbara were looking for some relaxation at the Grandhotel Giessbach. Helmi was suffering a little from too much unbridled creativity at this "place of power on Lake Brienz". His wife therefore wanted to calm him down with a task. "Sherlock Holmes died at the Reichenbach Falls. Why couldn't he be brought back to life in a literary way at the Giessbach Falls?" A stupid idea, the husband thought. "There's no point in just writing," the long-time media professional knew. But then the specialist in below-the-line advertising finally came up with the idea of offering his case to the Grandhotel Giessbach as a "gadget for its customer loyalty". The book with a story "where the hotel is the main setting" is now being distributed in German and English to loyal and potential guests. Advertising off the beaten track has always been one of Helmi Sigg's trademarks. Film, words and audio are his areas of expertise. His favorite thing to do is guerrilla campaigns when someone is "looking for a crazy idea". He has numerous references from the field of movie advertising. However, the guerrilla communicator will first have to take care of his own relaunch this summer if he wants to fight his way back into the cake.

"It's like being in prison for five years," says Helmi about the state of his current network. However, his "prison experience" was a "pretty awesome time" and instead of bars, there were standing ovations every day.

Past with film, radio and television

Helmi Sigg has appeared on stage more than 800 times as the marmot mother Martha in "Ewigi Liebi". Over half a million fans have seen the versatile creative in Switzerland's most successful musical in these five years. "As an artist, you can only dream of something like that," says Helmi. It was also one of the most rewarding roles. "We were a kind of intermission clowns." "Ewigi Liebi" takes place in two time periods, the past and the present. The marmots had to create a connection between the two. "The others sang themselves a wolf and had to give a great performance. We came on stage and simply made people laugh." "We" is the Eden trio, which includes Helmi, Guy Landolt and Midi Gottet. The comedy troupe made a name for themselves in 2007 with six funny product films for Bico mattresses, before being struck by eternal love in the same year. In the 1990s, the comedians produced over 150 "Eden TV" shows for Forum Zürich and the private broadcaster Züri 1.

During this phase, Sigg also produced around 200 other TV formats such as the weekend show "Downtown" and the cult cinema magazine "Hitz Sigg" for Star TV, among others. In 1997, the trio made their stage debut with the play "Jenseits von Eden". They now have seven stage shows to their name. Helmi Sigg entered the world of showbiz as a "scenery pusher" on "Teleboy" with Kurt Felix. It was there that Karl Suter discovered him. The old master of the Swiss tabloid engaged him as an assistant director. Sigg later became stage manager in classics such as "Die kleine Niederdorf Oper" with Ruedi Walter and "Der schwarze Hecht". As an assistant director for television and theater, Helmi Sigg also worked with Inigo Gallo, Jörg Schneider, Cesar Keiser, Günther Lamprecht, Maria Schell, Gustav Knuth and Werner Düggelin.

Because she had the feeling that he would "go on tinkering forever", his wife Barbara, now a mother of a son and later a daughter in addition to being a self-employed photographer, "secretly signed him up for radio". Helmi became a presenter at Radio 24 before returning to his versatility after two years at the microphone. Troubleshooter Helmi Sigg was the name of the start-up that has now been woken from its slumber after many years. Andreas Panzeri

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