Crystal clear: 4B Fenster relies on The House Agency
The House has been awarded the account for 4B Fenster AG, based in Hochdorf. Effective immediately, the agency is responsible for campaigns targeting private homeowners.
The mandate includes the complete online/offline media services as well as campaign creation in the digital channels. The first measures are already being implemented. The 4B Fenster AG summer campaign focuses on qualitative lead generation via an advertising campaign, a multi-variant online campaign with several landing pages and implementation support within Google for SEA and SEO.
Using The House Agency's own tracking and reporting tools, the campaign impact is not only measured for each individual channel and conclusions are drawn for optimization, but also across channels from the perspective of the customer journey, taking cross-channel effects into account, the agency said in a statement on Thursday. In addition, the leads generated are assigned directly to the corresponding sales territories in order to provide targeted support to the individual regions during the campaign.
