Ringier Romandie now also markets TF1 online
Ringier Romandie is expanding its partnership with TF1 and, as of June 1, 2012, has also been exclusively marketing all Swiss traffic on the TF1 websites.
These include Tf1.ch, Mytf1.fr, Wat.tv, Excessif.com, Automoto.fr and Telefoot.fr. In addition to Ringier Romandie's own sites, Hebdo.ch, illustre.ch, Tv8.ch and Edelweissmag.ch, the portfolio will be expanded to include the TF1 sites, which generate over 1.2 million page impressions per month, and will be marketed by the same team that is responsible for the Swiss TF1 advertising window. With this mandate, Ringier Romandie will realize cross-media moving image campaigns around TF1 for Swiss customers and offer both display advertising and video ads in addition to classic TV campaigns.
In addition to the IAB standard advertising media leaderboard and rectangle, creative concepts such as branding days and teaser campaigns can also be implemented. The TF1 platforms offer a wide range of streaming content, video extras of TF1 broadcasts, exclusive news and sports information and are an important part of TF1's 360° strategy as added value for viewers, Ringier said in a statement Thursday. With the introduction of the Swiss advertising window and now the new online offering, TV and online content around TF1's featured programs can also be booked by Swiss customers. Ringier Romandie is relying on longtime partner Omnimedia, based in Flamatt, to handle all campaign planning as well as technical execution.
