APGS: Time travel in the Zeithalle
The Account Planning Group Switzerland looks back on an exciting dialogue event: At the sold-out Zeithalle, Birgit Gebhardt, director of the Hamburg-based trend agency, presented excerpts from her futuristic novel *2037* to guests from agencies and companies.
In conversation with DRS presenter Dani Hitzig, she enriched the stories with additional facts and theses on education, consumption and relationships. Afterwards, there was an opportunity to delve deeper over bratwurst and beer in the adjacent park.
The Account Planning Group Switzerland is the industry association for strategic planners in Switzerland.
