Publicis makes Zurich Vitaparcours fit for summer
Publicis was commissioned by Zurich to develop a family campaign that invites all Swiss people into the forest on the Zurich Vitaparcours.
And who could do that better than the forest dwellers themselves? That's why squirrels, hedgehogs and frogs are hosting the next Zurich Vitaparcours. The campaign keeps itself going with a nationwide poster campaign, streetcar and bus advertising, print ads, and online banners throughout the summer and into the fall.
Responsible at Publicis: Tim Hoppin (CD), Bruce Roberts (AD), Angelo Sciullo (Graphics), Christian Schirmer (Text), Candido Righetto, Patrick Puskar, Dominic Siegrist, Lucas Baumgartner (Consulting), Sabine Bechtel (Art Buying), Tiago Dias, Massimo Giannotta, (Online Programming), Mark Becher (Digital Project Manager), Andreas Caruso (Production), Tanja Güntert (Litho), Claudia Novelli, Adrian Häni (DTP), Carioca (Photography, Image Composition and CGI). Responsible at Zurich: Marie-Sophie Teyssier (Brand Manager Consumer, Group Marketing), Marc Liew (Digital Engagement Specialist, Group Marketing), Jason Egresits (Head of Advertising Media, Group Marketing), Claudia Staub (Head of Marketing Communications GI), Petra Mosberger (Marketing Consultant GI), Kristina Lasotta (Head of Marketing Zurich Life Switzerland), Werner Kellenberger (Marketing Communications Zurich Life Switzerland). Responsible at Mindshare: Matthias Wandel (Client Leadership Director), Nicole Berger (Client Leadership Manager).
