E,T&H: TV commercials with Lisi and Rösli for Tilsiter

The E,T&H advertising agency has produced a series of TV commercials for Tilsiter. Alongside the cheese, the two Tilsiter cows, Rösli and Lisi, play the leading roles.

Editorial - June 5, 2012

Green Lisi is the younger of the two. She is inexperienced, curious, asks naïve questions, "does it Chalb" or makes assertions that put the red Rösli, the more mature and experienced of the two, in the right light again. Rösli remains motherly and level-headed, even when Lisi puts Rösli's patience to the test. With these two cows, the Swiss Tilsiter has two well-established brand ambassadors.

The commercials can be seen on SF1, SF2 and TSR 1, TSR 2 and on various private channels in two waves. They will be accompanied by POS-related media such as posters, in-store radio and advertisements.

Responsible at SO Tilsiter Switzerlan: Bruno Buntschu (Managing Director), Claudia Moya (Marketing). Responsible at E,T&H: Peter Thoma (overall responsibility), Gertrud Weitz (consulting), Harry Sulzer (CD/concept/text), Gian Peider Murezzan (AD). Production: CGT, recording studio Jingle Jungle.