Draftfcb/Lowe Group: New campaign for BMW
Draftfcb/Lowe Group has created a campaign for BMW (Switzerland) promoting the new BMW 1 Series. The campaign was developed specifically for the Swiss market and positions the BMW 1 Series as the car that lets you leave everyday life behind.
The bright orange BMW 1 Series with M sports package was presented with a special kind of challenge: In a hangar, the vehicle had to duel with everyday life, routine and monotony. Who wins and exactly how the duel unfolded can now be seen in rich media banners, on the Landing page of the BMW 1 Series and in various print media.
Responsible at BMW (Switzerland): Mark Backé (Head of Marketing), Miranda Amsler (Advertising and Trade Marketing Specialist). Responsible at Draftfcb/Lowe Group: Dennis Lück (Executive CD), Pierre-André Zumstein, Christoff Strukamp (Art), Boris Beuckmann, Maximilian Kortmann (Text), Daniel Tschanz (Online), Roberto Arias, Giselda Gentile (Consulting). Production: Götz Hudelmaier (Director, Pumpkin Film), Lamar Hawkins (Producer, Pumpkin Film), David Purviance (Post Production, Fraqment Film), Sven Germann (Photography), Linus Schneider (Pixelprinz), Patrik Rohner (Rohner Retouche). Music: Ingmar Rehberg (Yessian).
