Last but not least: Bikinis for arms
Would you like to get rid of your old bikini, do something good and pocket an extra 20 francs? Then Beldona is the right place for you.
The company has launched a marketing campaign from which you can all benefit, whether rich or poor: It will accept your old one-piece or two-piece until June 30, 2012 - and give you 20 francs when you buy a new one. The items collected will then be passed on by the Swiss market leader in the lingerie and swimwear retail sector to a charity - and from there distributed to poor people who unfortunately cannot afford to buy new Beldona swimwear - even with a 20 franc discount.
What do you think of Beldona's understanding of social commitment? Good cause or embarrassing action? Decide for yourself ...
