New media agency Mediafactor

Urs Rueb has launched his own media agency, Mediafactor. The owner-managed agency has already secured its first client, Swisslos.

The agency in Bern directs its services to advertisers, creative agencies as well as publishers and media marketers. With Mediafactor, he is picking up where he left off at Media Plus, Urs Rueb said in a statement. Mediafactor stands for the connecting factor of media and creation to the consumer. The personal consulting includes media strategy, planning and buying, competition analyses and media audits, media training, communication impact measurements as well as publishing media marketing.

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