Joiz: "Coffee + Charts" becomes "Ovo + Charts
Ovomaltine will sponsor the Joiz show «Ovo + Charts,» formerly known as «Coffee + Charts.» Starting September 2, the chart show will air on Sunday afternoons under its new name for an initial period of one year.
The sponsorship runs on various levels via different vectors, according to a statement on Thursday: The show is accompanied by an intro/outro and inserts as well as product placements. Online on Joiz.ch advertising banners, the second-screen information gives the viewer the opportunity, for example, to become a fan of Ovomaltine on Facebook.
Previously called "Coffee + Charts," the show has been broadcast by Joiz every Sunday from 11 a.m. to 2 p.m. since its launch. It combines the Top 30 of the Swiss singles charts with relaxed Sunday talk, in which viewers who are particularly committed to this broadcast format can also participate. The show is hosted by Alexandra Maurer and Anthony Ackermann.
